# The Evolution of Lawson: From American Dairy Roots to Indonesia’s Premier Convenience Hub
The story of Lawson began in 1939, when J.J. Lawson established a humble dairy store in Ohio, USA. What started as a local business soon transformed into a global phenomenon. In 1975, the brand expanded internationally, launching its first Japanese outlet in Sakurazuka, Osaka. Over the following decades, Lawson refined its business model, evolving into the iconic convenience store format that millions of customers rely on today.
## A Strategic Presence in Indonesia
Lawson’s journey into the Indonesian market officially began in 2011 through a strategic partnership with PT Midi Utama Indonesia Tbk (Alfa Group). By 2018, the operations were formalized under PT Lancar Wiguna Sejahtera (LWS). Marking a significant milestone in its corporate history, Lawson Indonesia was fully acquired by PT Sumber Alfaria Trijaya Tbk in 2025.
The first Indonesian Lawson store made its debut in Kemang, South Jakarta. Since that inaugural launch, the brand has aggressively scaled its footprint across West, Central, and East Java, now operating a network of over 340 outlets.
## Driving Growth Through Talent Development
As a rapidly expanding retail leader, Lawson Indonesia is deeply committed to delivering high-quality products while fostering a dynamic, innovative, and creative work environment. The company prioritizes the development of top-tier talent, providing a platform where high-potential individuals can thrive and build long-term professional careers.
Join Our Team: Operation Coordinator Trainee
Lawson Indonesia is currently seeking high-potential candidates to join our fast-track program designed to cultivate the next generation of retail and food & beverage (F&B) leaders. As an Operation Coordinator Trainee, you will receive comprehensive training to master:
* Store Operations: Understanding the day-to-day mechanics of a retail environment.
* Performance Monitoring: Utilizing data to optimize outlet productivity.
* Team Development: Learning how to manage and motivate staff effectively.
* Operational Standards: Ensuring every Lawson outlet maintains the high quality our customers expect.
Ideal Candidate Qualifications
We are looking for motivated individuals who possess the drive to grow alongside a market-leading brand. You are encouraged to apply if you meet the following criteria:
1. Education: A Bachelor’s degree in any major.
2. Experience: Fresh graduates are welcome, as well as professionals with up to two years of experience.
3. Mindset: Demonstrated leadership capabilities, analytical thinking, problem-solving skills, and a growth-oriented approach to retail and F&B operations.
4. Soft Skills: Excellent communication, strong interpersonal abilities, and a collaborative team-player spirit.
5. Flexibility: Willingness to undergo intensive training and be stationed across any of Lawson Indonesia’s operational regions.
## Important Recruitment Notice
Lawson Indonesia maintains a transparent and professional recruitment process. Please note the following guidelines regarding your application:
* No Fees: The entire recruitment process is completely free of charge. Lawson Indonesia will never ask for payment under any circumstances.
* Selection Criteria: Only candidates who strictly meet our established qualifications and provide all required documentation will be shortlisted for the next stages of the process.
* Official Communication: All invitations for interviews or selection stages will be delivered exclusively through official company channels, including WhatsApp, direct phone calls, or verified email addresses.
We look forward to reviewing your application and potentially welcoming you into our growing team as we continue to shape the future of convenience retail in Indonesia.