# Inside Livehaf: Building Indonesia's Leading Everyday Fashion Brand and Shaping the Future of Content Strategy
Step into the world of contemporary Indonesian e-commerce, where functional style meets everyday accessibility. Originally launched under the banner of "Live Healthy And Fit," Livehaf carved out its initial footprint in the activewear market before pivoting toward versatile daily wear in 2017. Since 2015, the label has cultivated a robust digital presence, establishing itself as a trusted name across social media feeds. Tailored primarily for urban professionals and everyday consumers earning under IDR 15 million, Livehaf bridges the gap between quality and affordability. Operating proudly within the MSME sector, the brand harbors ambitious aspirations to claim the top spot in the global fashion landscape, propelled by a loyal and growing customer community.
## Driving Innovation: The Senior Creative Content Strategist Position
At the heart of Livehaf's dynamic marketing engine lies a pivotal role designed for visionary minds. As a Senior Creative Content Strategist, you operate at the intersection of imagination and execution, turning raw concepts into magnetic visual narratives. This position places you directly within the creative department, where you orchestrate seamless production workflows tailored to diverse digital platforms, target demographics, and trending cultural milestones.
Your expertise will guide pre-production planning, ensuring every detail—from product selection and talent to properties, locations, and accommodation—aligns precisely with pre-production meeting directives.
Key Professional Objectives
* Strategic Pre-Production: Develop and deliver comprehensive audience-first strategies, translating creative blueprints into actionable checklists and verified content plans.
* High-Impact Collaboration: Partner alongside the Assistant Creative Content Supervisor and Senior Videographer to engineer viral-worthy campaigns that push boundaries in the fast-paced fashion retail sector.
* Agile Problem Solving: Navigate high-engagement scenarios involving time-constrained talent and brand ambassadors, maintaining composure and delivering swift resolutions when challenges arise.
* Public-Facing Curation: Help dictate the visual identity of the brand on public social channels, ensuring every published asset resonates with the core audience.
## Core Responsibilities and Daily Operations
Success in this capacity demands a dual passion for conceptualizing brilliant ideas and pitching them with unwavering confidence. Your daily schedule encompasses a diverse blend of strategic oversight, logistical coordination, and talent relationship management.
* Document and Asset Management: Maintain meticulously organized physical and digital archives for all creative paperwork, contact directories, and operational files to guarantee easy team-wide accessibility.
* Multi-Platform Publishing: Handle batching, uploading, and precision copywriting for high-performing channels like TikTok and Instagram.
* Logistical Mastery: Supervise end-to-end production logistics, which include booking venues, coordinating schedules, and managing vendor communications from conception to final shoot.
* On-Set Execution: Deliver robust on-site support during production days, managing accommodation orders, inspecting merchandise, and organizing supporting props.
* Financial Administration: Process and track expense reports and creative department invoices accurately.
* Talent Scouting and KOL Partnerships: Identify, vet, and classify Key Opinion Leaders and models across varied industries and communities. Foster authentic relationships, negotiate mutually beneficial partnership terms, and align compensation with campaign goals.
* Pitch Deck Creation: Design compelling presentation decks for outdoor catalog shoots, TikTok filming locations, and model preferences.
* Scriptwriting Output: Authored compelling scripts for a minimum of eight unique TikTok pieces every single month.
## Candidate Qualifications and Requirements
To thrive in this fast-moving environment, applicants must possess a specific mix of analytical prowess and artistic flair.
* Educational Background: Hold a minimum of a Bachelor's Degree in any major.
* Experience: Bring at least two years of proven professional experience working as a creative content strategist.
* Technical Mastery: Demonstrate advanced proficiency in scriptwriting, copywriting, and direct content direction specifically optimized for TikTok.
* Communication Skills: Exhibit superior written and verbal articulation, pairing a sharp creative eye with strong technical competencies.
* Organizational Excellence: Display extreme attention to detail, impeccable time management, and a structured approach to workflow management.
* Portfolio Verification: Present a robust portfolio showcasing a proven track record of successful creative content strategies.
* Algorithm Literacy: Possess an intuitive grasp of TikTok algorithms, local cultural nuances, and broader social media trends, supported by an ability to interpret analytics for actionable content recommendations.
* Work Arrangement: Commit to a full-time, 5-day on-site schedule based at our office in BSD, Tangerang, Banten.