# Inside Tanobel: Driving Innovation in Indonesia’s Bottled Water Industry
Tanobel serves as the corporate identity for PT Sariguna Primatirta, a trailblazer in the Indonesian bottled water market. Since its official inception on September 17, 2003, the company has consistently set high standards for quality and consumer hydration, beginning with its debut brand, Anda. The true turning point for the organization occurred on March 7, 2004, with the introduction of its flagship product, Cleo Pure Water.
## A Legacy of Quality and Excellence
Cleo has evolved into a household name, available in a diverse array of formats including 250 mL cups, 330 mL, 550 mL, and 1.200 mL bottles, as well as 6 L containers and 19 L gallons. To meet growing consumer demand, Tanobel has strategically expanded its production footprint across the Indonesian archipelago.
The company operates state-of-the-art facilities that feature fully integrated production lines, ranging from raw material sourcing and precision packaging to final quality control. This commitment to excellence has earned the company prestigious international accolades, including ISO 9001:2000 and ISO 22000:2005 certifications, both achieved in 2008. Furthermore, the Indonesian Record Museum (REBI) officially recognized the company as the pioneer of oxygenated bottled water in Indonesia.
## Tanobel Acceleration Program 2026
Looking toward the future, Tanobel is dedicated to cultivating top-tier talent through its comprehensive 2026 Acceleration Program. This initiative provides participants with intensive learning, cross-functional assignments, and strategic rotations, all supported by mentorship from seasoned industry leaders. The program aims to sharpen technical, operational, and managerial competencies.
Career Development Pathways
1. Management Trainee
This track is designed to groom the next generation of plant operations leaders.
* Qualifications: D4/S1/S2 degrees in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Open to fresh graduates or professionals with up to one year of experience.
* Academic Excellence: Minimum GPA of 3.30.
* Core Competencies: Demonstrated leadership experience, strong analytical and problem-solving skills, and effective public speaking abilities.
2. Managerial Development Program
A specialized professional track aimed at developing high-potential candidates into executive managers.
* Qualifications: D4/S1/S2 degrees in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Minimum of three years in a leadership role.
* Academic Excellence: Minimum GPA of 3.30.
* Core Competencies: Proven history of team management, a growth-oriented mindset, and excellent presentation skills.
3. Marketing & Sales Development Program
This program focuses on cultivating future leaders within the commercial division.
* Qualifications: D4/S1/S2 degrees in any field of study.
* Experience: Open to fresh graduates or professionals with up to one year of experience.
* Academic Excellence: Minimum GPA of 3.00.
* Requirements: A valid driving license (A/C), strong teamwork capabilities, and a genuine passion for sales and marketing.
Note: For all listed programs, candidates must possess an open-minded approach and remain fully prepared to be stationed at any of the company's locations across Indonesia.